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Motor Mecca Inverell wins STIHL Dealer of the Year Award

11th Oct 2023

IT was a timely boost for Graeme and Toni Fraser when they were awarded the STIHL Dealer of the Year Award. The couple run Motor Mecca in Inverell and were recognised as the top dealer in regional New South Wales. The business provides outdoor power equipment, accessories and gardening machines from STIHL.

'We couldn't actually get to the awards night because my father was quite ill at the time,' Mr Fraser said. 'So they actually came here to the shop and presented it to us, which was quite a thrill. I was lost for words when we found out, we definitely didn't expect it and it's nice for everyone here to be recognised.' There were up against more than 100 stores from outside Sydney.

STIHL judges the award on sales growth, staff training in technical and retail, customer experience, showroom presentation, local area marketing and business growth. It acknowledges quality customer service and 'can do' attitude and celebrates the dealership's dedication to quality service and product range, resulting in better product knowledge and awareness in Inverell and the New England region.

Toni and Graeme Fraser were named NSW Regional Dealer of the Year by Stihl. Picture supplied. 'It's great to be acknowledged for the hard work our team has delivered in the past year,' Graeme and Toni said. 'We are so proud to be our community's 'go to' for professional and high-quality outdoor garden power tools. It's a privilege to help provide customers with the tools they need to get outside and pick up that gardening project. We're a small business and we always try to keep the focus on our customers. We're the largest lawn mower retail shop for Stihl in Inverell and we mainly specialise in outdoor power equipment. We've grown the business over the years and I think they look at how you've performed over the 12 months.'

STIHL Marketing Director, Joanne Katsos, said: 'The STIHL Dealer of the Year Award recognises those who have gone above and beyond for the brand and for their local community. We thank them for their passion for providing customers with premium products and service excellence.' 'We congratulate Graeme and Toni, and their team, on winning the 2022 STIHL award. Their performance in the varying areas of sales, marketing and service make them nothing short of exceptional.'

This article is by Mitchell Craig and first appeared in the Inverell Times on the 11th October 2023.